Author Index

A

  • Abikari, masume Surveying the Effect of Cognitive Distor-tions on Negative Emotions Of Consumer Toward Brands and Their Behavioral At-titudes [Volume 11, Issue 4, 2015, Pages 19-32]
  • Ahmadvand, farzane Surveying The Effect Of Brand Equity On Consumers’ Responses [Volume 11, Issue 4, 2015, Pages 63-78]

D

  • Darvand, Fateh Study of Pricing Strategies and Their Re-lation to Marketing Capabilities in Indus-trial Companies [Volume 11, Issue 4, 2015, Pages 47-62]
  • Darzian Azizi, A.H. Surveying the Influence of Brand Charac-teristics Conformity, Perceived Quality, and Brand View on Loyalty to Brand [Volume 11, Issue 3, 2014, Pages 37-48]

F

  • Fakher, E. Surveying the Influence of Brand Charac-teristics Conformity, Perceived Quality, and Brand View on Loyalty to Brand [Volume 11, Issue 3, 2014, Pages 37-48]
  • Feiz, Davood An Investigation Of The Effective Factors On Consumers' Intention To Use Internet Reservation System in Hotel Industry (Case Study: Shiraz Hotels) [Volume 11, Issue 4, 2015, Pages 79-90]

G

  • Ghazizadeh, M. Surveying the Effect of Electronic Bank-ing Acceptation Factors on Mouth-to-mouth Advertisement with Emphasis on the Intermediation Role of Satisfaction and Customers’ Loyalty (Case Study: Branches of Eghtesad Novin Bank in Shi-raz) [Volume 11, Issue 3, 2014, Pages 49-60]

H

  • Hamidi, N. Prioritization of Strategies in Electronic Commerce (in Iranian Internet Discount Offering Websites) [Volume 11, Issue 3, 2014, Pages 11-24]
  • Hashemi, M. Comparative Survey of Irancell and Hamrah-e-Avval TV Advertisement At-tractions Influences on Viewpoint toward Brand and Viewpoint toward Advertise-ment (Case Study: Students Using Cell-phone in Shiraz) [Volume 11, Issue 3, 2014, Pages 25-36]

K

  • Kafcheh, Praviz Study of Pricing Strategies and Their Re-lation to Marketing Capabilities in Indus-trial Companies [Volume 11, Issue 4, 2015, Pages 47-62]
  • Kafi Kang, N. Surveying the Influence of Brand Charac-teristics Conformity, Perceived Quality, and Brand View on Loyalty to Brand [Volume 11, Issue 3, 2014, Pages 37-48]
  • Khodadad Hoseini, S.H. Designation of Sustainable Marketing Fulfillment Model of Iranian Automobile Industry [Volume 11, Issue 3, 2014, Pages 61-82]
  • Khodadad hosseini, seyyed Hamid Designing a Model Of Customer Excel-lence Process In Banking and Insurance Services Sector [Volume 11, Issue 4, 2015, Pages 1-18]
  • Kordnaeij, Asadollah Designing a Model Of Customer Excel-lence Process In Banking and Insurance Services Sector [Volume 11, Issue 4, 2015, Pages 1-18]
  • Kordnaich, A. Designation of Sustainable Marketing Fulfillment Model of Iranian Automobile Industry [Volume 11, Issue 3, 2014, Pages 61-82]

M

  • Madani, Fatemeh alsadat Designing a Model Of Customer Excel-lence Process In Banking and Insurance Services Sector [Volume 11, Issue 4, 2015, Pages 1-18]
  • Masomi, Negin An Investigation Of The Effective Factors On Consumers' Intention To Use Internet Reservation System in Hotel Industry (Case Study: Shiraz Hotels) [Volume 11, Issue 4, 2015, Pages 79-90]
  • Mirmiran, H. Surveying the Factors Influencing New Product Fancy Purchase with Low In-volvement [Volume 11, Issue 3, 2014, Pages 1-10]
  • Mohammadi, J. Surveying the Influence of Brand Charac-teristics Conformity, Perceived Quality, and Brand View on Loyalty to Brand [Volume 11, Issue 3, 2014, Pages 37-48]
  • Mohammadian, M. Designation of Sustainable Marketing Fulfillment Model of Iranian Automobile Industry [Volume 11, Issue 3, 2014, Pages 61-82]
  • Mortazavi, S. Prioritization of Strategies in Electronic Commerce (in Iranian Internet Discount Offering Websites) [Volume 11, Issue 3, 2014, Pages 11-24]
  • Moshabbaki Isfahani, Asghar Designing a Model Of Customer Excel-lence Process In Banking and Insurance Services Sector [Volume 11, Issue 4, 2015, Pages 1-18]

R

  • Rahchamani, A. Prioritization of Strategies in Electronic Commerce (in Iranian Internet Discount Offering Websites) [Volume 11, Issue 3, 2014, Pages 11-24]
  • Rezaee, S. Identification of Advertisement Message Delivery Motivations in Virus Marketing (Case Study: University of Mazandaran) [Volume 11, Issue 3, 2014, Pages 83-92]

S

  • Sardari, A. Surveying the Effect of Electronic Bank-ing Acceptation Factors on Mouth-to-mouth Advertisement with Emphasis on the Intermediation Role of Satisfaction and Customers’ Loyalty (Case Study: Branches of Eghtesad Novin Bank in Shi-raz) [Volume 11, Issue 3, 2014, Pages 49-60]
  • Sardari, Ahmad Surveying The Effect Of Brand Equity On Consumers’ Responses [Volume 11, Issue 4, 2015, Pages 63-78]
  • Shafei, Reza Study of Pricing Strategies and Their Re-lation to Marketing Capabilities in Indus-trial Companies [Volume 11, Issue 4, 2015, Pages 47-62]
  • Shafiee Roodposhti, M. Designation of Sustainable Marketing Fulfillment Model of Iranian Automobile Industry [Volume 11, Issue 3, 2014, Pages 61-82]
  • Shirkhodaie, M. Identification of Advertisement Message Delivery Motivations in Virus Marketing (Case Study: University of Mazandaran) [Volume 11, Issue 3, 2014, Pages 83-92]

T

  • Tabatabaie nasab, Sayyed Mohammad Surveying the Effect of Cognitive Distor-tions on Negative Emotions Of Consumer Toward Brands and Their Behavioral At-titudes [Volume 11, Issue 4, 2015, Pages 19-32]
  • Tavakkol, N. Surveying the Effect of Electronic Bank-ing Acceptation Factors on Mouth-to-mouth Advertisement with Emphasis on the Intermediation Role of Satisfaction and Customers’ Loyalty (Case Study: Branches of Eghtesad Novin Bank in Shi-raz) [Volume 11, Issue 3, 2014, Pages 49-60]

V

  • Vazifehdoost, H. Surveying the Factors Influencing New Product Fancy Purchase with Low In-volvement [Volume 11, Issue 3, 2014, Pages 1-10]

Y

  • Yazdani, Nasser The Investigation and Validation of E-Advertising Model of Carpet in Tehran [Volume 11, Issue 4, 2015, Pages 33-46]

Z

  • Zarei, Azim An Investigation Of The Effective Factors On Consumers' Intention To Use Internet Reservation System in Hotel Industry (Case Study: Shiraz Hotels) [Volume 11, Issue 4, 2015, Pages 79-90]