A
-
Abikari, masume
Surveying the Effect of Cognitive Distor-tions on Negative Emotions Of Consumer Toward Brands and Their Behavioral At-titudes [Volume 11, Issue 4, 2015, Pages 19-32]
-
Ahmadvand, farzane
Surveying The Effect Of Brand Equity On Consumersâ Responses [Volume 11, Issue 4, 2015, Pages 63-78]
D
-
Darvand, Fateh
Study of Pricing Strategies and Their Re-lation to Marketing Capabilities in Indus-trial Companies [Volume 11, Issue 4, 2015, Pages 47-62]
-
Darzian Azizi, A.H.
Surveying the Influence of Brand Charac-teristics Conformity, Perceived Quality, and Brand View on Loyalty to Brand [Volume 11, Issue 3, 2014, Pages 37-48]
F
-
Fakher, E.
Surveying the Influence of Brand Charac-teristics Conformity, Perceived Quality, and Brand View on Loyalty to Brand [Volume 11, Issue 3, 2014, Pages 37-48]
-
Feiz, Davood
An Investigation Of The Effective Factors On Consumers' Intention To Use Internet Reservation System in Hotel Industry (Case Study: Shiraz Hotels) [Volume 11, Issue 4, 2015, Pages 79-90]
G
-
Ghazizadeh, M.
Surveying the Effect of Electronic Bank-ing Acceptation Factors on Mouth-to-mouth Advertisement with Emphasis on the Intermediation Role of Satisfaction and Customersâ Loyalty (Case Study: Branches of Eghtesad Novin Bank in Shi-raz) [Volume 11, Issue 3, 2014, Pages 49-60]
H
-
Hamidi, N.
Prioritization of Strategies in Electronic Commerce (in Iranian Internet Discount Offering Websites) [Volume 11, Issue 3, 2014, Pages 11-24]
-
Hashemi, M.
Comparative Survey of Irancell and Hamrah-e-Avval TV Advertisement At-tractions Influences on Viewpoint toward Brand and Viewpoint toward Advertise-ment (Case Study: Students Using Cell-phone in Shiraz) [Volume 11, Issue 3, 2014, Pages 25-36]
K
-
Kafcheh, Praviz
Study of Pricing Strategies and Their Re-lation to Marketing Capabilities in Indus-trial Companies [Volume 11, Issue 4, 2015, Pages 47-62]
-
Kafi Kang, N.
Surveying the Influence of Brand Charac-teristics Conformity, Perceived Quality, and Brand View on Loyalty to Brand [Volume 11, Issue 3, 2014, Pages 37-48]
-
Khodadad Hoseini, S.H.
Designation of Sustainable Marketing Fulfillment Model of Iranian Automobile Industry [Volume 11, Issue 3, 2014, Pages 61-82]
-
Khodadad hosseini, seyyed Hamid
Designing a Model Of Customer Excel-lence Process In Banking and Insurance Services Sector [Volume 11, Issue 4, 2015, Pages 1-18]
-
Kordnaeij, Asadollah
Designing a Model Of Customer Excel-lence Process In Banking and Insurance Services Sector [Volume 11, Issue 4, 2015, Pages 1-18]
-
Kordnaich, A.
Designation of Sustainable Marketing Fulfillment Model of Iranian Automobile Industry [Volume 11, Issue 3, 2014, Pages 61-82]
M
-
Madani, Fatemeh alsadat
Designing a Model Of Customer Excel-lence Process In Banking and Insurance Services Sector [Volume 11, Issue 4, 2015, Pages 1-18]
-
Masomi, Negin
An Investigation Of The Effective Factors On Consumers' Intention To Use Internet Reservation System in Hotel Industry (Case Study: Shiraz Hotels) [Volume 11, Issue 4, 2015, Pages 79-90]
-
Mirmiran, H.
Surveying the Factors Influencing New Product Fancy Purchase with Low In-volvement [Volume 11, Issue 3, 2014, Pages 1-10]
-
Mohammadi, J.
Surveying the Influence of Brand Charac-teristics Conformity, Perceived Quality, and Brand View on Loyalty to Brand [Volume 11, Issue 3, 2014, Pages 37-48]
-
Mohammadian, M.
Designation of Sustainable Marketing Fulfillment Model of Iranian Automobile Industry [Volume 11, Issue 3, 2014, Pages 61-82]
-
Mortazavi, S.
Prioritization of Strategies in Electronic Commerce (in Iranian Internet Discount Offering Websites) [Volume 11, Issue 3, 2014, Pages 11-24]
-
Moshabbaki Isfahani, Asghar
Designing a Model Of Customer Excel-lence Process In Banking and Insurance Services Sector [Volume 11, Issue 4, 2015, Pages 1-18]
R
-
Rahchamani, A.
Prioritization of Strategies in Electronic Commerce (in Iranian Internet Discount Offering Websites) [Volume 11, Issue 3, 2014, Pages 11-24]
-
Rezaee, S.
Identification of Advertisement Message Delivery Motivations in Virus Marketing (Case Study: University of Mazandaran) [Volume 11, Issue 3, 2014, Pages 83-92]
S
-
Sardari, A.
Surveying the Effect of Electronic Bank-ing Acceptation Factors on Mouth-to-mouth Advertisement with Emphasis on the Intermediation Role of Satisfaction and Customersâ Loyalty (Case Study: Branches of Eghtesad Novin Bank in Shi-raz) [Volume 11, Issue 3, 2014, Pages 49-60]
-
Sardari, Ahmad
Surveying The Effect Of Brand Equity On Consumersâ Responses [Volume 11, Issue 4, 2015, Pages 63-78]
-
Shafei, Reza
Study of Pricing Strategies and Their Re-lation to Marketing Capabilities in Indus-trial Companies [Volume 11, Issue 4, 2015, Pages 47-62]
-
Shafiee Roodposhti, M.
Designation of Sustainable Marketing Fulfillment Model of Iranian Automobile Industry [Volume 11, Issue 3, 2014, Pages 61-82]
-
Shirkhodaie, M.
Identification of Advertisement Message Delivery Motivations in Virus Marketing (Case Study: University of Mazandaran) [Volume 11, Issue 3, 2014, Pages 83-92]
T
-
Tabatabaie nasab, Sayyed Mohammad
Surveying the Effect of Cognitive Distor-tions on Negative Emotions Of Consumer Toward Brands and Their Behavioral At-titudes [Volume 11, Issue 4, 2015, Pages 19-32]
-
Tavakkol, N.
Surveying the Effect of Electronic Bank-ing Acceptation Factors on Mouth-to-mouth Advertisement with Emphasis on the Intermediation Role of Satisfaction and Customersâ Loyalty (Case Study: Branches of Eghtesad Novin Bank in Shi-raz) [Volume 11, Issue 3, 2014, Pages 49-60]
V
-
Vazifehdoost, H.
Surveying the Factors Influencing New Product Fancy Purchase with Low In-volvement [Volume 11, Issue 3, 2014, Pages 1-10]
Y
-
Yazdani, Nasser
The Investigation and Validation of E-Advertising Model of Carpet in Tehran [Volume 11, Issue 4, 2015, Pages 33-46]
Z
-
Zarei, Azim
An Investigation Of The Effective Factors On Consumers' Intention To Use Internet Reservation System in Hotel Industry (Case Study: Shiraz Hotels) [Volume 11, Issue 4, 2015, Pages 79-90]
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